Under the Mag

If you thought that African immigrants only reside in large cities of which the countries had colonial relations with Africa, you might want to think again. And if you though that African fashion outside of Africa is only present in London, Paris and New York, you might also want to think again.  We have discovered the only African store in Lithuania, founded by a young Kenyan woman named Kenyan Eskedar T.W and her store is named Matihana. She produced a clothing line made with Ankara that has attracted the Lithuanian media and it’s called Moteris. We get quiet some chills when we consider Lithuania, but ms. Eskedar is making the temperature rise with her slammin’ African line. Read More


What comes to your mind when you think of organic T-shirts that are made in Africa? I can imagine how difficult it is to imagine one, since organic African T-shirts do not have a specific look. The Baffs Company, based in Crawley, United Kingdom can give you a perfect image of an organic T-shirt made in Africa.

The Baffs brand produces 100% organic T-shirts, made in Africa. The cotton of which the T-shirts are made of come from Gulu Agricultural Development Company (GADU), based in the Northern part of Uganda. Also, the T-shirts are traded fully under Fair trade.  Never, in the history of T-shirt production has a company taken such a unique approach, whereby the founder is also African. Baffs is taking a conscious step and moving towards a direction that more companies of the western world are heading to. This all makes us interested in knowing the process of this T-shirt line and the challenges of Fair trade production. Read More

With long anticipation, we’re still waiting on the collection our very own sexy Ghanaian Ozwald Boateng is going to create for women. He has done great by making taylor made suits  for man and he has made such an established name for himself all over the world. But it still ain’t around for women. We can’t complain, because we are 100% sure he’s going to push a collection that will keep also the ladies all fitted. In the meantime, Ozwald Boateng has been busy. His just launched the images of his shoot from his summer/spring collection in Soweto, South Africa and it seems that there are a few clothing for women too.  Read More

Have you ever ran into a swimsuit which has Ankara incorporated in it and you’re like: I want this?! If your answer is no, than I can end that for you by today. Adama Paris swimming line has a collection of separates and singles that can make you go prepping in the gym for summer. Adama Paris is a clothing and accessory brand based in Paris, France and the brand is just phenomenal. The founder, miss Adama Amanda Ndiaye is Senegalese, but born in Kinshasa in the then called Zaire. She debuted her newest collection of Afrobikinis at a fashion shoot for a French pageant called Miss Black France. Adama Paris was also part of the Arise fashion week this year.   Read More

To me, there are not too many accessories designers who incorporate African fabrics and make quality accessories. With that I mean good technique, good finishing touches and a great variety of style. Some of these accessories I have run into didn’t have IT. But this one did! Aya Morrisson is a New York based accessory line which incorporates African prints. The accessory line is specialized in bags, purses and swimwear. That’s right swimwear. The style and the diversity of the collection makes ABINA fall in love. Status now: I have got to have an Aya Morisson bag. Read More

You might be wondering what the heck of a picture is placed above this article. Well, it’s art. Fine art I must say. It’s a creation of Nigerian artist Yinka Shonibare. Yinka Shonibare, born in London, United Kingdom, moved to Lagos, Nigeria on the age of 3. He later returned to London to study Fine Arts. One of his sculptures, The Crowning, was exhibited at the Six Yards exhibition in the MMK Arnhem, the Netherlands. Yinka Shonibare has become well known of exploring issues, such as race, class and colonialism. Read More

The name Wana Sambo reminds me of certain type of dance, whereby you use your shoulders in a rhythmic way. Great imagination, don’t you think? My imagination is anything but right. Wana Sambo actually is a Nigerian based designer who recently launched her new collection ‘I am Woman’. The I am Woman collection looks elegant, slightly hippie and retro styled. Though the look of this collection is different from the African prints and tribal jewelry, which we have seen these days, It is definitely a designer to look out for. Read More