The MArni for H&M collection hit the H&M stores yesterday. There is an earlier post about Marni and how this collection had African textiles combined in it. Do you wonder how It went? I do to. The following question always arises whenever a designer launches a collection for H&M: Does this designer do it like Cavalli did? This collection actually had especially women waiting at sharp time in the morning behind the door of H&M. The Sales went crazy.
According to Vogue UK, H&M London had the collection sold out by lunch. Also, the H&M store in Amsterdam had a full crowd waiting on the doors to open.
It is an amazing thing to see collections, which are inspired by African fashion in the stores and on the runway. However, critics find it quiet unfair that major brands are making money of something which is traditional to us Africans. Then again, a Marni for H&M dress with a twist of African print costs about 129EUR and a taylor made dress with the same textile by a local taylor costs less and less cheaper. Beautiful at one point, but then ridiculous at another point.
Read the earlier post about Marni