Marni for H&M, African print and a big launch

The MArni for H&M collection hit the H&M stores yesterday. There is an earlier post about Marni and how this collection had African textiles combined in it. Do you wonder how It went? I do to. The following question always arises whenever a designer launches a collection for H&M: Does this designer do it like Cavalli did? This collection actually had especially women waiting at sharp time in the morning behind the door of H&M. The Sales went crazy.

Louis Vuitton and Kenyan Shuke for Spring/summer 2012

The African fashion is booming. We all can admit. The whole world is becoming aware of our colorful ‘swag’ and fashionable taste. What we also see, is elements of our traditional wear being used for high fashion. I mean, we see it in on the cover of the magazines. It’s all nice and it gives us Africans a sense of pride. But the sense of pride has experience a little twist these days. The summer/spring collection of Louis Vuitton uses the iconic red Shuka, which is worn by the Maasai people from Kenya. The picture above shows how it is worn.  Critics state that Louis Vuitton actually have stolen this look from the Masaai people. Is this the same as when Marc Jacobs used the ‘Ghana must Go’ bags for Louis Vuitton collection in 2007? Louis Vuitton will make money off this and also Black Bird Jeans and many other brands. Some say that it’s quiet unfair. What’s your say? 

Spring 2012: A romantic feel

The spring collections of the clothing stores were staring me in the face, as I was looking for the best sale items to add to my wardrobe. As it stared at me, I felt as if I was being lifted into this romantic and sophisticated feel. When I ran into L’Officiel magazine with Chanel Iman on the cover, that’s when it hit me: the coming spring is going to be romantic! The trend of coming spring is going to embrace us with a romantic feel. I know it. This means: soft colors, like white, pink, blue, flowered prints, chiffon dresses, high-waist skirts and more. Opposing to the stop blocking colors of last summer and the snake prints of the winter season, fashion is doing a flip and is appearing to be less raw. The 90’s, the leather, and the stop blocking colors swag is still worth keeping, though. It’s just now that the trend is inspired by the fashion style of the Pan Am woman and the lady of the 60’s. Below is an idea of how to go with this romantic flow and yet keep the African accents in your style. Blown away already?‏

Spring with Liya

While the temperature of the winter is killing some of us, H&M is not hesitating to give us a quench of their Spring 2012 collection. Guess who’s beautiful African face is head of the campaign? Liya Kebede! The collection has a variety of colors and fashion styles of which the prices do not go above 50 EUR. H&M does it again: affordable and chic. Don’t hesitate to look for more.  

H&M goes African in Spring 2012! All because of Marni

The next top fashion designer who is will produce H&M’s Spring 2012 collection is Italian fashion label Marni. Marni is not African, obviously, but this collection has a lot of African elements. The African elements are the colourful prints in the collection. Remarkable how Africa’s colourfulness is now taking a hold of the Westies.

Under the Mag: Burberry Prorsum

We know that Burberry is not a new brand for us to put Under the Mag, but Abina is totally in love with the Burberry Prorsum spring 2012 collection. The reason is because, it is all African inspired and it look absolutely chique. The collection displays Ankaraprints, deep brown and all that is African inspired. Africans going global, baby!